What is Advertising Mail, and does your mailing qualify?
Advertising mail services can be much cheaper than standard business post — but only for the right content.
What it is
Advertising mail is a discounted class of business post for promotional mailings: offers, product launches, fundraising appeals and similar. Royal Mail runs Advertising Mail, and downstream access carriers such as Citipost offer their own advertising services that work in a similar way.
What usually qualifies
The same promotional message going to many people, encouraging them to buy, visit, donate or get in touch.
What doesn't
Personal or financial information — statements, invoices, account details — and general newsletters usually don't qualify. The carrier may ask to see the artwork before approving it.
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